For those of you who have not yet found your Big Green Purse, I strongly suggest you do. Currently, they are having a campaign entitled "One in a Million" whereby they suggest you intentionally shift $1000 that you already spend into green products over the course of a year. No one is suggesting you buy more things you don't need, and it is generally recognized that a big part of a greener life is to limit the purchasing of stuff for the sake of stuff. Rather, shift your java to organic, your chocolate to fair trade, your cleaners to genuinely eco friendly ones (beware greenwashing), you get the idea. By doing this collectively, we can have a huge impact on the market, and lets face it. Corporations are far more concerned with money than they are with the planet, or your health. This hits them where it hurts. I signed on for this a few weeks ago, and I can easily see that I will end up shifting more than $1000 over the course of a year. That's less than $100 a month, and I'm sure in groceries along I've shifted $25 a week. It's money I was spending anyway. I'm just spending it better now. I'd like to leave you with a section I've quoted from Big Green Purse:
I am taking the opportunity to reiterate why I created Big Green Purse, a campaign to motivate women especially to channel their spending power into social and environmental change. I'd like to leave you with a quote from Big Green Purse:
It is because I believe...
* the fastest, most effective way to stop polluters is by pressuring them in the marketplace
* women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
* women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
* women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
Women spend $.85 of every dollar in the marketplace. I believe we should tell manufacturers what to make; they should not be telling us what to buy.
I believe we only have as much power as we exercise. I also believe exercising our power gives us more.
I believe it is not too late ... but it will be soon.
As the saying goes, if not us, who? If not now, when?
I believe it is up to us, and we must act now.